Luke Cuellar's profile

Beaver Football 2022

Role
Graphic Designer & Photographer.

Overview
This is a collection of work I accomplished during my time as a Graphic Designer for Beaver Football in 2022. Working alongside Jake Namisnak, The Dir. of Graphic Design, I was responsible for producing daily high-quality still, motion digital, and print graphics for social media, and recruiting content. Developed a recruiting class logo and brand system. Produced practice and game day photography. Aided in building the visual brand of Beaver Football with overarching design and aesthetic decisions that reflected our program’s values and tone of voice.

This season my goal was to create a consistent and engaging visual brand across all avenues of graphic design content produced for Beaver Football. This was accomplished by the use of consistent color treatment, dramatic typography, and the strong contrast of orange on black.

Photography
Karl Maasdam, Hallie Utter, Nick Bristol.
Beaver Football 2022
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Owner

Beaver Football 2022

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